The Gold Coast 2018 Commonwealth Games (GC2018) were held from 4 – 15 April 2018 on the Gold Coast and in the event cities of Brisbane, Townsville and Cairns. It was the fifth time Australia has staged the Games, and the first time they have been held in a regional city.
The Department of Transport and Main Roads (TMR) was responsible for planning and delivering the transport operations for GC2018 in partnership with the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) and the City of Gold Coast.
TMR engaged The Comms Team to provide communication and stakeholder engagement support in the delivery of the GC2018 Transport Program. For more than two years, we worked in-house alongside the TMR GC2018 Transport Program team as they planned and delivered transport operations for the Games.
We were involved in many aspects of the Program, including providing strategic communication support, developing a range of communication tools, assisting with media and issues management, planning and delivering stakeholder engagement and consultation, preparing submissions, reports and presentations to government and key stakeholders, developing a comprehensive suite of materials for internal TMR use and graphic design services.
The transport task for GC2018 was a major success with more than 5.5 million trips made on the public transport network and record passenger numbers across all modes of transport throughout the Games. The M1 and local road network exceeded expectations with limited congestion and incidents over the Games period. TMR’s event shuttle bus network successfully connected 13 park ‘n’ rides and eight transport hubs to 17 transit malls at Games venues, carrying over 1.5 million spectators to their events on time.