The Project
Our team of embedded consultants is responsible for delivering a successful customer transition through the provision of strategic leadership across brand and marketing, change and internal communication, stakeholder engagement, accessibility and advocacy, customer and market research, creative execution as well as issues and media management.
This has involved the strategic planning, development and implementation of customer communications, CX and UX, marketing and branding of the project across Queensland, advertisement and creative campaigns, complex social media strategy, stakeholder engagement and community consultation. We provide ongoing visual design support across all project stages – from the initial rebrand of Translink to planning phases to progressive rollouts across the state.
The team undertakes customer engagement and testing with a broad range of accessibility and advocacy groups at every step of the project. This ensures Smart Ticketing is fit for purpose and that the team has an intimate understanding of customer needs.
